Land Rover, an official worldwide partner of the tournament, will host a total of 5,000 guests at various stadia across the country over the duration of the Rugby World Cup competition, taking place in Britain until 31 October.
Land Rover has 25 extended programmes for its stakeholder partners taking place in eight locations across Britain, from Brighton to Scotland. The programmes last between one and 10 days and are designed around RWC matches and activities to deliver a true taste of Britain. They are also intended to offer brand immersion. UK-based agency Ashfield Meetings & Events (M&E) is coordinating extended programmes for 550 of those guests.
Ashfield M&E is managing venue sourcing, event management logistics, activities, dinners and transport for the programmes. The agency is also coordinating delegate registration and management for all 5,000 Land Rover guests through a dedicated portal.
Ashfield’s dedicated Jaguar Land Rover Global Events Team, over the past 12 months, has managed over 100 events ranging from 10 to 2,500 attendees for the car-maker.
The agency’s global MD Nicola Burns said: “We are really excited to be delivering Land Rover experiences at such a significant event in the worldwide sporting calendar. The brand alignment is evident and the team have been working incredibly hard to ensure it will be an immersive and unforgettable experience for all Land Rover stakeholders.”
