WORLD – Event management software company, Eventsforce, has formed a strategic partnership with US-based event technology provider Alliance Tech.
Based in Austin Texas, Alliance Tech focuses on marketing analytics for tradeshows, conferences and events.
The new partnership will see Eventsforce and Alliance Tech collaborate on new product developments and combined software solutions to benefit event organisers in both corporate and agency roles.
“Event technology is an increasingly fundamental ingredient in delivering successful events that demonstrate a real return for business,” says Eventsforce CEO George Sirius. “We have long been advocates of providing a comprehensive solution that assists event organisers to improve efficiencies and maximise data intelligence with our own suite of Eventsforce software and this new relationship with Alliance Tech takes that commitment one step further.”
Eventsforce recently announced strategic partnerships with mobile event app provider QuickMobile and association sector e-messaging specialist HighRoad. The company’s clients include Schroders, UBM, Haymarket, TFI Group and Santander.
Do you have news for CMW? Email sarah@mashmedia.net
Alliance Tech and Eventsforce form strategic software partnership
