EUROPE – Reed Travel Exhibitions’ European Incentives, Business Travel and Meetings (EIBTM) tradeshow will launch an Innovation Zone for the 2013 show, which takes place 19-21 November at Fira Barcelona. The zone aims to provide an interactive showcase of innovations impacting the meetings and events industry today and in the future.
Sponsored by the Slovenian Tourist Board, this new area on the show floor, formerly known as the Future Events Experience, has been redesigned to feature a number of initiatives including a stage for Spotlight Sessions, the Genius Hub, a showcase zone and play area for the Top Ten Innovations and Wall of Fame.
“This is one area of the meetings industry that has progressed immeasurably and we see our focus becoming more and more visible and interactive each year,” said Reed Travel Exhibitions’ Senior Exhibition Director, Graeme Barnett. “We have teamed up with a number of new partners and we are confident that the Innovation Zone will help take our meeting industry professionals and their implementation of technology to the next level.”
A series of Spotlight Sessions over the course of the three-day show will provide technology suppliers with the opportunity to present 45-second elevator pitches to attendees, while the Innovation Zone will also comprise the Genius Hub where meetings industry professionals can receive one-to-one advice from technology ‘geniuses’ from event mobile applications to social media.
A key feature within the new zone will be a showcase of the Top Ten Latest Innovations and a play area where attendees will have the opportunity to discover and experience the top 10 innovations identified to impact and revolutionise the industry.
The Wall of Fame will feature a number of venues that offer something unique, whether it’s through specially designed meeting facilities or bespoke integrated technology that optimises the meeting and events experience.
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